Your customers didn't churn. Their bank did.
RecoverTrue catches every failed UPI Autopay and card charge, then wins it back with a WhatsApp message and a one-tap payment link — not a promotions-tab email nobody opens.
85% of failed payments are recoverable. Most tools recover less than half of that.
Involuntary churn isn't a churn problem. It's a communication problem.
An expired card, a lapsed UPI mandate, a bank's fraud filter — none of it means the customer wanted to leave. But the default tools built into your gateway only retry the charge. They never actually talk to the customer.
Built-in retries top out at ~30–40%
Stripe Smart Retries and Razorpay's retry engine are a reasonable default, but they're retry logic only — no SMS, no WhatsApp, no context about who your customer is.
Email lands in Promotions
Dunning emails get under a 10% open rate in most inboxes. Your customer never even sees that their subscription is at risk.
Premium tools price out small teams
Churn Buster, Baremetrics Recover, and Paddle Retain close the gap — for $250–500+/month or a 20–30% cut of recovered revenue. Fine at $50K MRR. Brutal at $5–30K.
Live in an afternoon, not a sprint
Connect your gateway, pick a cadence, and RecoverTrue takes it from there.
Connect your gateway
Self-serve OAuth or API-key connect to Razorpay or Cashfree. We start listening for payment.failed events immediately.
Set your cadence
A proven 24hr / 72hr / 168hr retry rhythm out of the box — tune the timing yourself once you see what converts.
We reach the customer
WhatsApp first, with a one-tap UPI repayment link in every message. Email follows as a backup channel, not the main event.
Watch it recover
A live dashboard tracks recovery rate and revenue won back — campaign by campaign, so you know exactly what's working.
Your customer reads WhatsApp before they read anything else
India-specific data is unambiguous: dunning delivered via WhatsApp with a UPI payment link recovers roughly 3x more than email, which usually lands in Promotions and gets under a 10% response.
RecoverTrue is built WhatsApp-first from day one — not as a bolt-on channel — with a one-tap repayment link in every message.
Purpose-built for Indian subscription billing
WhatsApp-first outreach
Built on the WhatsApp Business API with a one-tap UPI deep link or hosted payment page in every message.
Recovery dashboard
Recovery rate, revenue recovered, and campaign performance — the numbers you screenshot to justify the spend.
Tuned retry cadence
A known-good 24/72/168hr rhythm to start, fully editable once you see your own conversion curve.
Multi-gateway
Razorpay and Cashfree today, with more gateways added as merchants ask for them.
Email fallback
Every cadence includes an email follow-up, so no recoverable payment is left to a single channel.
Self-serve onboarding
Connect via OAuth or API key in minutes. No sales call, no implementation project.
The affordable middle, built for India
Free retry engines leave money on the table. Premium tools price out anyone under ~$50K MRR. RecoverTrue is the WhatsApp-first, India-native option in between.
| Tool | Typical recovery | WhatsApp outreach | India-native (UPI Autopay) | Pricing model |
|---|---|---|---|---|
| RecoverTrue | Up to ~68%* | Yes, first-class | Yes | Flat monthly |
| Razorpay retry engine | ~30–40% | No | Yes | Free |
| Stripe Smart Retries | ~30–40% | No | No | Free |
| Churn Buster / Baremetrics Recover | Strong, high-touch | No | No | $250–500+/mo |
| FlyCode / Gravy | 17–62% lift | No | No | 20–30% of recovered revenue |
*Based on published India-specific benchmarks for WhatsApp + UPI-link dunning vs. email-only cadences. Individual results vary by vertical and cadence tuning.
One flat fee. No cut of what we recover.
Percentage-of-recovery pricing sounds fair until you do the math at scale. We charge a flat monthly fee instead — so the incentive to grow your revenue stays entirely yours.
Starter
For early-stage subscription brands
- WhatsApp + email dunning
- Default 24/72/168hr cadence
- 1 gateway connection
- Recovery dashboard
Growth
For $5–30K MRR subscription & D2C brands
- Everything in Starter
- Custom cadence tuning
- Up to 3 gateway connections
- Campaign-level analytics
- Priority WhatsApp support
Scale
For high-volume merchants
- Everything in Growth
- Unlimited gateway connections
- SMS as a third channel
- Dedicated onboarding
All plans: flat fee, cancel anytime, no revenue share. Prices shown are launch pricing for waitlist members.
Questions founders actually ask
Which payment gateways do you support?
Do I need my own WhatsApp Business API approval?
Is this a replacement for Razorpay's or Stripe's built-in retries?
How is my customer data handled?
What does "flat monthly pricing" actually mean?
When can I actually start using this?
Stop losing revenue to a bank's fraud filter
Join the early access waitlist. We're onboarding a small batch of Indian subscription and D2C merchants first.